Rowan Puri Commercial: A Deep Dive into Her Impactful Music Supervision in Advertising

One of Puri’s notable achievements includes her work on Apple’s “Shot on iPhone” campaign. In this series, she meticulously selected music that complemented the visuals, creating a cohesive and immersive experience for viewers. Her expertise ensured that the music not only matched the visuals but also amplified the narrative, making the advertisements memorable and impactful.

Puri’s approach to music supervision involves a deep understanding of both the brand’s identity and the target audience. By aligning musical choices with the brand’s message and the emotional undertones of the visuals, she crafts advertisements that resonate deeply with viewers. Her work exemplifies how strategic music selection can elevate advertising content, fostering a stronger connection between the brand and its audience.​

Rowan Puri is a prominent name in the advertising world, particularly known for her exceptional music supervision work in high-profile commercials. Based in Los Angeles, she has carved a niche for herself by contributing to some of the most emotionally resonant and visually striking campaigns of the last decade. One of her standout collaborations has been with TBWA\Media Arts Lab, the creative agency behind many of Apple’s legendary advertisements.

The Art of Music Supervision

Music supervision is more than just choosing a catchy tune—it’s about aligning sound with story. Rowan Puri excels in this domain by understanding the emotional undercurrents of a brand and enhancing them through meticulously curated music. Her approach ensures that each soundtrack not only complements the visuals but also amplifies the message being conveyed.

Signature Work: Apple’s Shot on iPhone Campaign

Rowan Puri’s name became even more prominent thanks to her contributions to Apple’s “Shot on iPhone” series. In this campaign, the challenge was not only to showcase the iPhone’s camera quality but also to emotionally connect with viewers. Puri’s role was crucial—she selected music that evoked emotions, built tension, or inspired awe, perfectly matching the visuals captured by everyday users on their iPhones.

These ads weren’t just about showcasing tech—they told human stories, and Puri’s music selection played a vital role in that storytelling. Whether it was a serene piano melody or a powerful orchestral track, the music underscored the message in a way that resonated across audiences globally.

Emotional Impact and Brand Identity

Rowan’s strength lies in her ability to match a brand’s identity with the right emotional tone. Her work ensures that the music doesn’t overpower the message but enhances it. This subtle yet powerful method is what turns an average commercial into a memorable one. She bridges the gap between creative vision and emotional engagement, a rare skill that makes her stand out in the advertising industry.

Conclusion

Rowan Puri is not just a music supervisor—she’s a storyteller through sound. Her work on commercials, especially with brands like Apple, showcases the impact music can have in advertising. By using music as a strategic tool, she creates content that is both beautiful and meaningful. As the advertising world continues to evolve, talents like Rowan Puri prove that the right song, at the right moment, can change everything.